Ong only communicates through the Internet. ![]() VPE and Ong himself are fiercely protective of that anonymity. ![]() “Even those who know who he is won’t admit that they do,” says Nida Gatus, Ong’s editor at the publisher Visual Print Enterprises. But the fact that he has successfully kept his true identity a secret is even more astounding. That Ong has achieved such success in an age when celebrity is often a requisite of effective marketing is indicative of his following. He has never appeared at any book launching, not even his own, nor on TV. His books are a favorite among Filipinos of all classes and among students-even if they’re not required reading. His defunct Bobong Pinoy website received a People’s Choice Philippine Web Award for Weird/Humor in 1998. Ong: he has written five books, “ABNKKBSNPLAko?!,” “Bakit Baliktad Magbasa ng Libro Ang Mga Pilipino?,” “Ang Paboritong Libro ni Hudas,” “Alamat ng Gubat” and “Stainless Longganisa,” all of which have a combined sales of almost a quarter million. Here is what can be proven about the enigmatic Mr. ![]() ![]() He is Bob Ong-not his real name-the most unusual best-selling Filipino author you’ve never met. Published on page Q1 of the Jissue of the Philippine Daily InquirerĬONSIDER him the mass-market mystery man, a publishing phenomenon whose blockbuster book sales are equaled only by the anonymity he maintains.
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